EXPERTISE : RESEARCH
PEP Ltd. undertakes project based studies on rural development, agri-based research studies, tribal development studies and commissioning and supervision of market research and survey through reliable personnel, specializing in every kind of products and services. We partner with clients, giving them the knowledge to make decisions about businesses and brands, understand people and anticipate and shape their future. We are experts in the key issues, affecting brands and business today. We are faced with a great range of specific issues and decisions for which our clients seek guidance, but at a macro level these fit into a few important areas….
1. Branding and Communication
2. Channel Management
3. Consumer Understanding
4. Customer Relationships
5. Innovation
6. New Media
7. Survey Relating to Tribal Development:-
- Survey relating to various activities like residential school, tribal housing, tribal health, general education, tribal culture, craft, music, dance etc.
PEP Ltd. used to execute their jobs with specialized personnel as per the requirements of their clients….
· To provide an in depth knowledge of the market and identify potential areas,
· To discover consumer trends and build brands that endure,
· Baseline surveys of assigned areas,
· Analysis of Market Inputs
.
EXPERTISE : CLINICAL SERVICES
PEP Ltd. joined hands with JANANI (An affiliate of DKT International) as a franchisee to run Surya Clinics in Ranchi, capital of Jharkhand, to strengthen quality of care and making them economically viable and socially relevant that promised volumes and up gradation of surgical skills of doctors and under medicals routine procedures and expand services to broader reproductive and general health.
- To expand services to broader reproductive and general health
- Focus on surgical skills of doctors and under-medicals routine procedures
- To establish infection control and hospital waste disposal system through municipal facilities.
- To provide all medicals related help to Below Poverty Line (BPL) and underprivileged community.
To detect infection levels regularly from swabs.
EXPERTISE : COMMUNICATION
Communication services that we are providing to our collaborators are –
· Designing, developing and implementing an effective communication mix
· Developing and organizing community based promotional events
· Development of appropriate tools & techniques of mass communication
· Promotion of social and commercial marketing
· Training to rural youth on effective delivery
Getting across the right message to the right target audience is our prime concern. And to do that, PEP Ltd’s communication, advertising, marketing and sales promotional schemes operate through a wide range of media vehicles, both mass and exclusive….
· Corporate Audio-Visuals (Mobile Video Vans) and Radio Jingles
· POP such as Posters, Stickers, Glow Signs & Dispensers
· Outdoor – Hoardings, Kiosks, Wall Paintings & Unconventional Media
· Mobile Publicity
· Road Show, Trade Fair, Street Theaters & Plays, Exhibitions and Window Display
.
EXPERTISE : COMMUNICATION
Communication services that we are providing to our collaborators are –
· Designing, developing and implementing an effective communication mix
· Developing and organizing community based promotional events
· Development of appropriate tools & techniques of mass communication
· Promotion of social and commercial marketing
· Training to rural youth on effective delivery
Communication: Credentials
· Rural Communications in Jharkhand , Bihar , and Chatisgarh.
· Events promoted in small towns of Bihar and Jharkhand
· Street Theatres and Audio Visual activities in 22 districts & 4058 villages of Jharkhand and Bihar.
· Street Play activities on SAVE ENERGY in 20 blocks in Ranchi district
· Street Play activities in 11 districts & 538 Haats/weekly bazaars of Jharkhand in CATCH UP ROUND initiated by Ministry of Health & Family Welfare, Govt. of Jharkhand.
· Puppet Shows for prevention of HIV/AIDS
· Road Shows, Jatras, Musical Nights, Fashion Shows, Educational Events,etc. in Jharkhand and Bihar.
EXPERTISE : MARKETING
PEP Ltd. offers marketing and direct marketing advice and consultancy, by linking up with best available expertise, for –
· Selection of launch period and location, together with follow up plans
· Creating the marketing infrastructure, including selection of agents, wholesale distributors and retailers
· Identifying marketing tools and designing proper marketing mix ,
· Selection of proper IEC tools
Creating the marketing infrastructure, including selection of manpower.
EXPERTISE : DIRECT MARKETING
PEP Ltd retains experts and field workers from time to time, in the area of direct marketing – now a major tool in world markets. It allows our clients to take their products and services directly to the consumer through door-to-door sales, sampling and other consumer contact schemes. In today’s competitive world, the most effective marketing tool is Direct Marketing: to make communications more meaningful and useful. PEP Ltd believes that, for a product and service to succeed, one must reach the right target community. In order to do so ‘data’ is required, sifting through which, the target community can be arrived at.
EXPERTISE : EVENT MANAGEMENT
In today’s competitive environment and age of emerging technologies, sales activities alone cannot give the required boost to a service or a product. ‘Events’ have a significant place in the marketing mix to create enduring brands. As event managers, we offer an entire gamut of services. PEP Ltd. retains a dedicated team of ‘event management experts’ and designers who are dedicated to creating unique events as per clients’ requirements. The minutest details are taken care of, which makes the event totally hassle-free. We offer complete logistics solution needed for successfully conducting events which include –
· Event Planning and Designing
· Media Management
· Celebrity Management
· Venue Management
· Anchoring
· Publicity
· Audio – Visual Support
· Photo Shoot
· Backdrops
· Product and Brand Launching
